Archive for the ‘ Press ’ Category

Car parts vs. a Shiny Blue Car: What makes a better Fedora story?

For a very long time, when putting together release announcements, talking points, or other marketing-related materials, we’ve tended to group features (or, in the future, “changes” as approved by FESCo, + “shiny” as approved by presumably marketing or docs) into the following 3 categories: Users, Developers, and Sysadmins. (And of late, Cloud, or virt & cloud.)

Which has seemed reasonably fine, and may well still be fine, or at least, not broken. The question is: Are these groupings adequately representing the coolest things Fedora has to offer?

My line of thought, comments are welcome:

  1. The lines are increasingly blurry between these three areas. Seriously blurry. Particularly on the dev/sysadmin end of things (who is packaging more for? What about a PaaS? Is syslinux, an optional bootloader, more for a user or a sysadmin, if I’m just using it to boot my own guests and i’m not necessarily doing the role of a sysadmin?).
  2. We write a LOT of stuff that basically sounds like this (and I will use references from the current feature list to illustrate, along with language I wouldn’t actually use in a release announcement, if you are worried):
    • We have things for sysadmins. They include:
      • Checkpoint/restore: Enables checkpointing for processes
      • High availability container resources: Use the cluster stack to manage VMs and discover/use containers on those VMs
      • systemd resource control: dynamically modify c-groups based resource controls for services at runtime
      • syslinux: optional bootloader, ideal for cloudy things, virt appliances
      • Thermostat: tool for monitoring/servicing java apps as they run
      • etc.
    • Other things for users
    • Even more things for developers

…Which basically sounds, IMO, like we have a bunch of stuff, mostly with vaguely technical descriptions, and not very often a description of *what that actually means* to the potential end user / audience, nothing out there to grab the eye of someone who is wondering what is in Fedora that will solve specific problems or use cases they have.

So: As described in mail to Docs and Marketing – I’m wondering if it makes more sense to tell the *stories* or overarching themes that we seem to have in a release – which could well change from release to release – if that helps show that there are improvements in broader areas, helps to define use beyond “the how to” into the “what for” area.

As a suggestion/draft, I wrote up the following areas & short (unrefined) descriptions to the docs and marketing lists, and am adding in some possible examples of what could go into those stories HERE, on this lovely blog post. These are basically the three big areas I see of “cool stuff” going on, primarily around “things that are NEW” and not incremental improvements (but not totally detailed, just a quick draft of potential feature matchups):

What do you think? It seems like “manage” often has overlap with start and recover.  I think there would be a need to extend the bucket descriptions as to “why it’s important” – ie, “start and recover is often a focus point for those running applications in the cloud,” etc.

You’re welcome to come be part of the development for the F19 talking points (or at the bare minimum, the process in which we contemplate which features are best for highlighting).

If your feature doesn’t yet have a reason by it, don’t panic: It may be that your feature is less “totally new” and more of an incremental change, which may not land it on the Talking Points page (but may well stlil land it in others mailboxes. OR… it could be that, at first glance, it was hard to determine *what this actually means* to the audience by just looking at the feature page. Seriously: If you have a feature in F19, and you can tell some overriding story about what it means *in practice* – let me know here (on blog), or join up to the marketing list, or join us in #fedora-mktg.

Ever wonder who is talking about Fedora?

The Marketing team surely does.

Our crack team of marketeers keep their eyes and ears open for the latest news articles and blogs reviewing the newest, and even upcoming, releases of Fedora, plus other news about Fedora — anything from people taking on new roles (hmmmmm) to hot community governance issues.  Interested in what people have been saying about Fedora? Everything we find, in addition to going to our epic-awesome mailing list so that everyone can read articles while they’re still hot off the proverbial press, gets listed in the Fedora press archive.

Why keep track, you ask? Good question.  It’s always great to see what people are saying about us, of course — but we also like to be sure that we can take the opportunity to gently guide reporters the right way if they have misinformation, make sure that the messaging we are putting out is the messaging that the public and media are actually receiving, and more generally, make sure that people are continuing to *talk* about Fedora, because one of the best ways for new users and contributors to find out about Fedora is to read what someone else has to say about Fedora.

Seen an article that we don’t have archived? It’s a wiki — Be Bold! [1] Feel free to add what you’ve seen, or if you want to have a more interactive discussion about it, join the marketing mailing list.

And in case you’re curious: We’ve had 57 articles [2] come in about Fedora since we started keeping track of F14 news back in late July.  Want to see them? Check them out here.  And yes, we have them available for F13 and F12 as well!

[1] Phrase stolen from Ian Weller

[2] Yes, I counted. Manually. Seriously.

Fedora 13 Press, Dear Lazyweb, and MOAR!

First, some weekend storytelling:

Ryan Rix came up to my lovely town of Flagstaff, Arizona on Saturday and we were able to go grab lunch together at Sakura, the lone teppanyaki place in town.  After I went home (“HONEY!!! Lauryn has a bloody nose!!”) he meandered over to the local Barnes and Noble.  Apparently our discussion of whuffie inspired him to pick up some Cory Doctorow-authored reading materials, and he also took a moment to send me this picture, with the attached txtmsg of “Have you read this yet? It’s by jzb.”:

Fedora vs. Ubuntu? By jzb?? I'm so there.

What?? Fedora vs. Ubuntu on a glossy magazine cover? Written by zonker?? I’m SO THERE!  I dashed over to the bookstore, grabbed the magazine, came home… promptly had magazine stolen from me by the boyfriend… finally got to the article late last night.  (And by the way: the article is very good, and I encourage everyone to read it if they have access to a copy of Linux User and Developer, issue #87.  There is also a clip of the article, Ubuntu 10.04 vs Fedora 13, online.  Zonker invokes one of the most awesome analogies ever at the end, loved it.)

Moving along to the actual meat of this blog post: I got to thinking that, along with the aforementioned magazine article and online links, I should probably add the most recent [in the news] postings to the marketing mailing list onto the Fedora 13 Press Archive page.  (More on this… tedious work in a minute.) So I did, and it’s a great list we have this time around – right now, we have 65 articles in the archive, up from 44 in the F12 cycle.  (My favorite article title: “Oh My Goddard! An Early Look at Fedora 13,” btw – that should win a pony right there for the lulz.)

And I’d like to give props to Rahul Sundaram, Kara Schiltz, Jonathan Nalley, Ryan Rix, Robert Scheck, Paul Frields, and Henrik Heigl for contributing these items to the list.  It is awesome to have people keeping on top of the press articles that come out, making sure they are accurate, and passing them along for others to read. THANK YOU!

AND NOW FOR WHAT YOU HAVE ALL BEEN WAITING FOR:

Dear Lazyweb,

I love getting all these links to stories from people on the marketing mailing list – but entering them into the wiki really is kind of a bummer.

Is there a way to have a web form where people can add links, author name, etc. and have it add those items to a table in the wiki – and then perhaps have a Comments area that doesn’t get added to the wiki, but instead gets copied to the marketing mailing list for further discussion?

Perhaps it would be wise to also convert these things into some sort of Blog-of-its-own, RSS Feed, or similar so that people can subscribe and see these articles, without having to keep up with the wiki page or marketing list? (Even though I know EVERYONE wants to subscribe to the marketing list… I know it!)

Thoughts welcome. And appreciated.  Adding 20+ articles to the wiki in table format is kind of a bummer, although it is great to see so much press.

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